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2019 - 2026
Brand Designs
From packaging design to brand design, my marketing design practice synthesizes brand strategy, multi-sensory print craft (Riso/screenprinting), and data-driven visual systems – turning color psychology into clickable narratives and information architecture into cultural touchpoints.
Packaging Design
create packaging designs for licensed brands including Kellogg’s, Nissin, Haribo, Unilever, and Hormel, balancing brand identity, market appeal, and production needs.
T-shirt Design
QR Code Designs
I designed QR codes for the AR experience of each diorama station in the American Museum of Natural History. They allow users to scan and access the AR experiences.

Risograph And Book-Making

I created a Risograph printed book: Lynn's Dive Diary. I designed every page and printed them out layer by layer.

The Zine "Jelly"
This Riso-printed double-sided zine captures my dog Jelly’s joy in dual forms: a sequential storybook of her mischief on the front, flipping to reveal a vibrant poster celebrating her quirks. 
Scavenger Hunt Guide

Silkscreen And Book-Making

I created two screenprinted books: Map Of My Soul and Fall In The Fall. I designed every page and printed them out layer by layer.

Stop Motion & Claymation

I created the stop motion and claymation titled The Apple during my freshman year of undergraduate study. I photographed each scene and compiled them into an animation.

© Yuling Zhou

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